How to communicate with confidence, by Laura Benjamin
From the monthly archives:
Had the pleasure of attending a presentation at the Pikes Peak Advertising Federation (www.ppaf.org) last month where the Creative Director talked about how Starbucks built their brand (http://www.starbucks.com/). It wasn’t just a Starbuck’s commercial – it was pretty interesting to see the evolution about where the company has come from to get to where they [...]
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A friend who is just starting her first small business asked, “Knowing what you know now (after 10 years in business), what would you do differently?” Being the “great wise one” when it comes to these things (note oozing sarcasm) I had plenty of tips to offer, including:
Get yourself a contact management database and start [...]
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Today a group of soldiers from Fort Hood TX and Fort Carson CO returned home from Iraq. Can’t think of a better day than the day before Thanksgiving to watch their plane touch down and know they will spend this holiday with family and friends. On the tarmac were a group of grandmothers, teenagers, Patriot [...]
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The October 2006 issue of Inc. Magazine (http://www.inc.com/magazine/20061001/ ) was particularly filled with inspiring business lessons. Mainly these:
size DOES matter: bigger isn’t always better
employ a simple, sincere, unwavering approach
you shouldn’t always listen to the “experts”
conventional wisdom could lead you straight into bankruptcy
don’t be afraid to reinvent if what worked before isn’t working now
your market may know more [...]
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I am the consumate “big picture” person. I’d rather think in large screen than tunnel vision anyday. Process and planning are “four letter” words for me, which requires that I have to stretch myself in that direction or hire sub-contractors who are very good at that. Fortunately, I partner with a number of people who excel in this area. [...]
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